Our Campaign Framework
Part One + Part Two.
Complete LGBTQ+ Travel Coverage.
A comprehensive strategy that reaches the LGBTQ+ travel community through paid advertising channels AND organic social amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we target a wide variety of characteristics unique to the world of Travel — layering data selects onto LGBTQ+ websites. Geo-target down to the zip code level — reaching only those feeder markets that are right for your destination.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — securing premium inventory to serve impressions specifically within the LGBTQ+ community on all smart devices, including Connected TVs (CTV).
We tap into the online conversations and communities on your destination's behalf — amplifying your content, your social media posts, your videos and more within LGBTQ+ travel communities on Facebook, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers and growing — with dedicated travel channels like #ILoveGay Travel reaching travelers where they plan.
Every day is an opportunity for authentic LGBTQ+ engagement. We keep your destination's welcome visible 24/7, 365 days per year — not just during Pride.
