Our Campaign Framework
Part One + Part Two.
Complete LGBTQ+ Screen Coverage.
A comprehensive strategy that reaches LGBTQ+ film and TV audiences through paid advertising channels AND organic social amplification — simultaneously.
We focus on getting your title and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer film & TV data selects — genre and platform affinities, streaming subscribers, festival-goers — onto LGBTQ+ websites, and geo-target down to the ZIP code for platform launches, theatrical markets, and festival cities.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving trailers and campaign films within LGBTQ+ households on all smart devices, including Connected TVs (CTV), precisely to the audience the title was made for.
We tap into the online conversations and communities on your title's behalf — amplifying your trailers, clips, reviews and press within LGBTQ+ film and TV communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers and growing — paired with queer film podcasts, critics, and creator partnerships for the trust transfer that turns a premiere into a movement.
From festival season and awards corridors to Pride and premiere windows, we help your title show up where the fandom already gathers — hosting the room, not interrupting it.
