As Pride Month comes to an end, the marches, celebrations, and events that commemorate the progress made by the LGBTQ+ community in pursuit of equality slowly leave the calendar. Many brands and corporations have progressively played a more prominent role in organizing and sponsoring such events — not without controversy, as many in the LGBTQ+ community ask whether corporate involvement has changed what Pride signifies.
One brand, however, didn't just show up — it showed out. T-Mobile not only scored a perfect 100% rating from the Human Rights Campaign, but also happens to be "the most diverse wireless carrier," with more than 62% of employees representing minorities. Their #UnlimitedPride campaign spanned the entire country, making T-Mobile one of the most visible corporate Pride participants of 2018.
A Perfect Score — Five Years Running
Benchmarked Against 947 Businesses on LGBTQ+ Workplace Equality
The Corporate Equality Index is a national benchmarking survey and report measuring policies and practices related to lesbian, gay, bisexual, transgender, and queer workplace equality. T-Mobile has achieved a perfect score for five consecutive years — a testament to a sustained, institutional commitment rather than a seasonal one.
Nationwide Pride Presence
T-Mobile's 2018 Pride engagement wasn't a single event — it was a nationwide commitment, with different levels of sponsorship and participation across cities coast to coast.
🏙️ Seattle & New York City
T-Mobile's highest tier of Pride sponsorship — leading visibility at two of the nation's most prominent Pride celebrations.
🌉 San Francisco & Houston
Major sponsorship presence in two additional marquee markets, reinforcing T-Mobile's commitment to LGBTQ+ communities across regions.
👥 Pride & Allies Network
T-Mobile's internal Pride & Allies Network identifies opportunities for professional development, develops LGBTQ+ educational programs, and assists with outreach to employees and customers.
🤝 10,000+ D&I Chapter Members
Across stores, call centers, and regional offices — T-Mobile employees participate in chapters covering topics from veterans' support to women's leadership to Pride & Allies.
T-Mobile Employees Celebrate Pride
The energy wasn't just top-down — T-Mobile employees showed up to Pride events with genuine pride for their company and their community.
In Their Own Words
"As the Un-carrier, we fully embrace different cultures, perspectives, and ideas, because we know it fuels innovation and creates a stronger community capable of driving positive change. Every year, thousands of T-Mobile employees, allies and their families come together to celebrate this commitment to diversity by bringing their energy and spirit to Pride events across the country — and we're proud to support them in being their truly authentic selves!"
— Liz McAuliffe, Executive Vice President, Human Resources, T-Mobile USFurther Reading
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