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Fort Lauderdale, Wilton Manors and Oakland Park all scored a perfect 100 on HRC's Municipal Equality Index — inside the state writing the anti-LGBTQ+ playbook. Why brands that judge Greater Fort Lauderdale by Tallahassee's headlines are misreading the second-gayest city in America, plus the media, the institutions, the three-season event calendar and the seven rules that apply in 2026.

The clearest structural pattern of 2026: brands cut Pride merchandise and rainbow logos far more than they cut parades, activations, donations and sponsorships. What that split says about where corporate commitment actually lives — and why 71.5% of LGBTQ+ consumers buy less from brands they read as retreating.

While CPG and retail pulled back this year, tourism went the other direction. Destinations International and IGLTA shipped a formal LGBTQ+ tourism toolkit built on 1,800+ traveler interviews, and Pennsylvania's state tourism office launched an LGBTQ+ campaign on the record — and called it economic growth.