When it comes to the Facebook ads we place nowadays, what is it that we're actually doing? Our team doesn't just "boost a post" to your Facebook page's followers — we take it several steps further and create an audience that is specific to your target LGBTQ+ demographic.
The targeting example shown below is targeting LGBTQ+ travelers who live in New York and have shown an interest in travel to Spain. Including other platforms such as mobile apps, banner ads, and video, we can drill down even further, reaching specifically adventure travelers, cruise travelers, first class airline travelers, and more.
LGBTQ+ Travelers · New York → Spain · Interest-Based Audience
Deep Expertise in LGBTQ+ Travel
These two pages go into more detail about our work in LGBTQ+ tourism marketing, including targeting examples, influencers we work with, research information, and more.
LGBTQ+ Travel to Colombia: A/B Testing in Real Time
Focusing on an ad campaign we did for LGBTQ+ travel to Colombia, we created a set of headlines for our Facebook ads to rotate through — allowing us A/B testing on the fly to gauge which headlines performed best. The same went for imagery: we created carousel ads that rotated through a variety of images, enabling us to fine-tune our campaigns and know which visuals drove the most engagement.
The Changing Nature of Online LGBTQ+ Targeting
Digital Cookie Targeting Is Evolving — Here's What That Means for You
Digital cookie targeting is becoming a thing of the past, and data targeting is being heavily scrutinized. This means that many LGBTQ+ data sets and selects are being removed by Facebook, so now's a good time to explore alternative ways of targeting your LGBTQ+ audience.
Pink Media can do both digital targeting on banner ads, videos, mobile apps, and social media — in addition to conversational targeting via #ILoveGay on Twitter. Once you have their attention, you can expand your reach by joining in with LGBTQ+ conversations on social media. The #ILoveGay network is one of the strongest and most cutting-edge online communities your company can be a part of.
"The #ILoveGay network is one of the strongest and most cutting-edge online communities your company can be a part of."
A Full-Spectrum LGBTQ+ Advertising Strategy
Our campaigns aren't siloed into a single channel. We combine content creation, precision social advertising, conversational community building, and broad digital reach into one unified strategy — all starting at $500 per month.
= Authentic, measurable LGBTQ+ community engagement across every channel
Ready to Reach Your LGBTQ+ Audience?
We work with any budget — starting at $500 per month. Let's build a hyper-targeted campaign that goes far beyond a boosted post.