Our Campaign Framework
Part One + Part Two.
Complete LGBTQ+ Health Coverage.
A comprehensive strategy that reaches LGBTQ+ patients and at-risk communities through paid advertising channels AND organic social amplification — simultaneously, and always finishing the journey to a real service.
We deliver your message via one-stop programmatic reach across the top gay dating apps — geo-targeted, full-screen placements with CTRs near 5%, the highest-response inventory for testing, PrEP, and clinic campaigns, targetable down to the ZIP codes you serve.
On the programmatic exchange we layer health data selects onto LGBTQ+ inventory (display, video, CTV with ACR), and reach HIV+ audiences respectfully via contextual and interest-based data selects — never via health-status identification.
Every impression routes to an action that works — a telehealth start, a clinic finder, an assistance program: navigation is the conversion step.
We tap into the online conversations and communities on your organization's behalf — amplifying your health content, clinician voices, and service information within LGBTQ+ health communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network, plus the long-standing, high-trust #PrEP and #HIV hashtag communities where prevention resources, advocates, and HIV+ communities already gather.
From awareness days to year-round clinic demand, we help you show up with dignity and modern science — sex-positive, shame-free, and medically bulletproof.
