From ILoveGay.NET
LGBTQ+ Market News from
the #ILoveGay Network
Coverage of the LGBTQ+ marketplace as a whole — population and spending data, industry research, and the business case brands keep asking us to help them make.
New numbers just landed, and they’re the kind that change what you can argue in a room. The HRC Foundation analyzed 2.4 million U.S. Census Household Pulse responses and found that 25.6 million American adults are LGBTQ+ — 12% of the country, with 40 states plus D.C. coming in above 10%. Texas is 12.5%. Arizona…
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Here’s a citation worth saving. The ANA — the largest marketing trade body in the country — just released its first-ever Inclusive Marketing Case Study Compendium: 100 award-winning campaigns from Kraft Heinz, McDonald’s, Toyota, AARP and MLB, with LGBTQ+ audiences front and center. The framing is the headline: ANA CEO Bob Liodice calls inclusive marketing…
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If you’ve ever sat in a meeting and had to make the case for why LGBTQ+ marketing matters — or if you’ve ever wondered just how big this market really is — Pink Media has you covered. The 2026 LGBTQ+ Marketplace Guide is here, and it’s available…
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