Discussions with LGBTQ+ business leaders, where we dive into some of the more relevant and current topics of today related to LGBTQ+ media, marketing and advertising
Approximately 2,500 combined video views per video across social platforms — plus podcast distribution on Spotify and our Substack newsletter
Where the LGBTQ+ marketplace is actually heading — in the words of the people building it
#ILoveGay Views debuts with Dana Piccoli of News Is Out, a collective of LGBTQ+ local media working together on editorial projects, branded content campaigns and an annual LGBTQ+ Media Day.
Join us as we discuss the pullback of brands in the DEI space, including the LGBTQ+ community — and some of the successes, whereby some of the smartest brands are decentralizing. Regional volunteerism, local Pride org partnerships, employee-focused events and narrowly targeted local media are replacing the one-size-fits-all national splash.
Lime's "Pride in Motion" lives in 21+ cities at once; Levi's "Together, We Ride" anchors itself in the queer history of LA, San Francisco and New York. And the local LGBTQ+ press — the Washington Blade, Dallas Voice, Windy City Times, The Buckeye Flame and the News Is Out collaborative — is exactly where that strategy lands.
The brands still showing up moved their budgets from one national splash to many city-level activations — smaller headlines, deeper roots, far less exposure to a single news cycle.
Lime's "Pride in Motion" runs across 21+ cities simultaneously. Levi's "Together, We Ride" anchors in the queer history of LA, San Francisco and New York. Place is the creative brief.
The Washington Blade, Dallas Voice, Windy City Times, The Buckeye Flame and the News Is Out collaborative are the media layer a city-by-city strategy actually runs on.
Regional volunteerism, local Pride org partnerships and employee-focused events give a brand receipts in the market — the thing a national ad buy can never manufacture.
The conversations shaping LGBTQ+ media, marketing and advertising right now
#ILoveGay Views features discussions with LGBTQ+ business leaders, where we dive into some of the more relevant and current topics of today related to LGBTQ+ media, marketing and advertising. Each episode goes past the headline and into what's actually working — and what isn't — with the people making those calls.
Distribution is primarily on LinkedIn, Instagram, Facebook, BlueSky and Threads, with video posts across these platforms getting approximately 2,500 combined video views per video. Every episode is also released as a podcast on Spotify and featured in our newsletter on Substack.
Our audience is primarily LGBTQ+ business-to-business — marketers, agency teams, destination and tourism boards, media owners, nonprofit leaders and LGBTQ+ business owners who need to know where the marketplace is moving before it gets there.
Our Safe Spaces Adapting to a Post-COVID World — a three-part #ILoveGay Views series
There were 200 lesbian bars in 1980… now there are 15 (and maybe even fewer?)
The three-part series that started it all. We dive into the ever-evolving story of LGBTQ+ bars around the US and around the world fighting for survival through the pandemic, quarantine and the shutdowns and closures that followed — and what came next.
We meet the owners of the Stonewall Inn, Alibi Lounge and Julius' Bar, all in NYC, where they share their stories of how they adapted to keep their businesses afloat long enough to make it to the reopening the country was finally experiencing.
We explore the financial assistance programs organizations such as GoFundMe, Jägermeister and the Gill Foundation developed — teaming up with the Lesbian Bar Project's #SaveTheNight campaign and Q.Digital/GayCities' #SaveOurSpaces to help iconic bars across the country.
We fast forward a few months, as life begins to open up across the country and hope takes hold that life for LGBTQ+ bars can come back to some version of normalcy soon.
Where #ILoveGay Views tackles a topic, #ILoveGay Today gets personal — one-on-one conversations with the LGBTQ+ entrepreneurs, authors, advocates and community leaders shaping our world, published weekly.
If your brand, destination or organization is part of a story worth telling in the LGBTQ+ marketplace, let's talk.
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