The definitive resource on LGBTQ+ consumer trends, spending power, and market opportunity — now in its 2026 edition. Over 30 years of research condensed into one essential guide for marketers and brands.
About the Guide
LGBTQ+ Market Guide: High-Level Summary
The 2026 LGBTQ+ Marketplace Guide is Pink Media's flagship research publication — a comprehensive look at who the LGBTQ+ consumer is, what they buy, where they travel, how they engage with brands, and why authentic marketing wins every time.
From demographic breakdowns to sector-by-sector spending analysis, this guide gives brands, agencies, and media buyers the data and context needed to make confident decisions in the LGBTQ+ marketplace.
Whether you're just beginning your LGBTQ+ marketing journey or refining an established strategy, the 2026 Marketplace Guide is the essential starting point. This high-level summary is designed to support and complement the in-depth LGBTQ+ Market Reports and Regional Guides available below.
No signup required. Download the complete 2026 LGBTQ+ Marketplace Guide as a PDF and share it with your team, clients, or agency partners.
⬇ Download Free PDFHistorical Archive
Pink Media has been tracking the LGBTQ+ consumer market since 1995. Explore our historical LGBTQ+ Market Guides — foundational documents in the evolution of LGBTQ+ marketing in America.
A landmark edition covering LGBTQ+ consumer trends through the rise of social media, the evolution of Pride marketing, and expanding brand engagement with the community.
Download PDF →Documenting the LGBTQ+ marketplace in the mid-2000s — including early digital advertising, travel spending, and the growing corporate recognition of LGBTQ+ purchasing power.
Download PDF →One of the earliest comprehensive guides to the gay consumer market in the U.S. — a foundational document for understanding how LGBTQ+ marketing began to take shape in the digital era.
Download PDF →In-Depth Research
Go deeper with our full-length market reports — sector-specific research on LGBTQ+ consumer behavior, spending, and opportunity. Each report is $9.95 for an instant PDF download.
Market Reports by Theme
Regional Guides (coming soon)
The global LGBTQ+ market is diverse by region — culturally, legally, and economically. Our regional guides provide localized research for brands operating internationally. Each guide is $9.95 for PDF download.