LGBTQ+ Strategy PR & Advertising #ILoveGay Content Distribution Influencer Marketing

Pink Media at the Intersection of LGBTQ+ PR & Advertising

📅 June 2023 ✍️ Matt Skallerud, Pink Media 🏷️ Strategy · Pride 2023 · #ILoveGay
Pink Media LGBTQ+ Marketing Strategy — At the Intersection of PR & Advertising

As we wrap up Pride Month 2023, we can safely say that the business model we've been refining over the past several years has finally come together as a true, new LGBTQ+ media strategy — one we can now take to market for years to come.

Pink Media's business strategy lies at the intersection of LGBTQ+ PR & Advertising. We are in the targeted distribution business, focusing on the LGBTQ+ community online. Our job is to keep your message alive and in front of your targeted LGBTQ+ audience — 24/7, 365 days per year.

1M+
#ILoveGay Network Reach
24/7
Always-On Distribution
365
Days Per Year
Multi
Platform & Format

What We Distribute

The content we work with spans the full spectrum of modern LGBTQ+ media — from traditional PR assets to cutting-edge creator content:

Content Types

  • Press releases & announcements
  • Videos & short-form clips
  • Photography & visual assets
  • User-generated content (UGC)
  • Influencer content
  • Local media & articles
  • Social media content

Distribution Channels

  • #ILoveGay social media networks (1M+)
  • Targeted, paid advertising
  • Business-to-business outreach
  • Connected TVs & LGBTQ+ streaming
  • Instagram & Facebook Reels
  • TikTok video
  • LGBTQ+ influencer amplification

Who We Work With

  • Travel destinations & tourism boards
  • Businesses large & small
  • Events & festivals
  • Health & wellness clients
  • Book, music & film releases
  • And so much more

Platforms

  • Mobile apps
  • LinkedIn
  • X (Twitter), Instagram, Facebook
  • TikTok
  • Connected TV & streaming
  • And more

Who We Speak With & To

Local Community

We speak WITH the local LGBTQ+ community — meeting them where they already are online.

Influencers & Media

We speak WITH LGBTQ+ influencers, media, event producers, and businesses large & small.

LGBTQ+ Travelers

We speak WITH & TO LGBTQ+ travelers — both those already in a destination and those wishing to visit.

Global Audience

We speak TO the worldwide LGBTQ+ community, bringing your message to a wider, global LGBTQ+ audience.

"Be a part of the LGBTQ+ conversation! Let us help you get your message OUT and AMPLIFIED to the LGBTQ+ community online — keeping your PRIDE message alive 24/7, 365 days per year. #ILoveGay"

— Matt Skallerud, Pink Media
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Pink Media's business strategy sits at the intersection of LGBTQ+ PR & advertising — a cutting-edge model built on 24/7 content distribution, the 1M+ #ILoveGay network, influencers, paid media, and always-on LGBTQ+ community engagement. Here's how it works.

Ready to Get Started?

We work with any budget — starting at $500 per month. Give us a call at (323) 963-3653 or reach out online. We'd love to help you get your message in front of your targeted LGBTQ+ audience.

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MS
Matt Skallerud
President, Pink Media | PinkMedia.LGBT

Matt has spent over 20 years at the intersection of LGBTQ+ PR and digital advertising. Through Pink Media and the #ILoveGay network — now reaching over 1 million LGBTQ+ individuals — he helps brands keep their message alive, amplified, and authentically connected to LGBTQ+ communities 24/7, 365.