No More "Call for Pricing": Inside Pink Media's 2026 LGBTQ+ Media Kit

After more than 30 years in LGBTQ+ media, going back to the GayWired.com days in 1995, there's one question I've heard more than any other: "So what does it cost?"

For a long time, the honest answer across most of our industry was some version of "it depends, let's set up a call." That's frustrating if you're a small business owner with a few hundred dollars and a Pride event to promote. It's frustrating if you're a nonprofit trying to reach men who need HIV services in rural Kentucky. And it's frustrating if you're a media buyer trying to put an LGBTQ+ line into a 2027 plan by Friday.

So we put it all on one page. Our new 2026 Media Kit lays out who we reach, how you can target them, what you can buy, the specs your creative team needs, and what it costs. Here's a walk through what's inside.

Why Publish Rates at All?

Because LGBTQ+ marketing shouldn't only be for brands with big budgets and bigger agencies.

Some of the most meaningful campaigns we've run were small: a local bar, a travel advisor, an author, a community health clinic. Those clients need to know up front whether a campaign fits their budget before they spend an afternoon on calls. Publishing rates respects their time. It also helps larger buyers, who can benchmark quickly and come to the conversation with a real plan instead of a blank page.

And it keeps us honest. When the price and the guaranteed delivery are written down where anyone can see them, there's not much room for fuzzy math.

Who the Kit Is Built to Reach

The LGBTQ+ community isn't one audience, so the kit breaks it into six segments, each reached through the channels it actually uses:

Targeting runs across six dimensions: geography (national, state, DMA, city and radius), market vertical, interest and lifestyle (bears, leather, gaming, fitness, nightlife, Pride and circuit events, the outdoors, food and wine, the arts), professional (industry, role and seniority on LinkedIn), device and screen, and timing, either always-on or flighted around Pride, launches, events and travel booking windows.

Ten Ways to Show Up

The kit lists ten advertising products. Most campaigns combine two or three:

Product	What It Is
Content as Advertising	Creator-produced LGBTQ+ content, licensed and run as always-on paid media.
Mobile app advertising	Interstitials, banners and inbox messages on leading LGBTQ+ apps, geo-targeted down to the neighborhood.
Connected TV & streaming	Non-skippable :15 and :30 video on Revry and through the PrismRiot programmatic exchange.
Display & programmatic	IAB-size banners on partner publishers, plus real-time-bidding display.
Email & newsletters	Dedicated sends and sponsorships to consumer and B2B lists, plus partner newsletters.
Social media advertising	Organic posting plus paid targeting on Facebook, Instagram, TikTok and LinkedIn.
LGBTQ+ B2B outreach	LinkedIn, our 31,000+ member LGBTQ+ Advertising group and B2B email.
Video & podcast sponsorship	Host-read spots or guest segments on LGBTQ+ shows, including The Zach Sang Show and The Gay Rugby Podcast.
Sponsored editorial, print & radio	LGBTQ+ publisher features, regional print, KGAY 106.5 Palm Springs and press-release amplification.
City & market programs	Dedicated local and vertical programs, built around a city or an industry.

What It Costs

Here's the rate card as published. Every package listed with a price comes with guaranteed impressions or click-throughs:

Package	Price	What's Included
1-Week Starter	$495	10,000 guaranteed impressions, content posting, Facebook and Instagram promotion (LinkedIn for B2B).
1-Month Campaign	$1,500/mo	25,000 impressions or 1,000 click-throughs, editorial strategy, influencer content. Pay a year ahead and get two months free.
LGBTQ+ B2B Outreach	$950/mo	25,000 impressions in 30 days, LinkedIn promotion, the advertising group and B2B email to 16,500+ recipients.
Network Campaign	From $1,500/mo	Creators, publishers, apps and CTV in one plan, with delivery guaranteed in the proposal and one report.
Paid Social Add-On	$500–$1,500/mo	Geography, demographic and LGBTQ+ interest targeting.
Nonprofit Rates	On request	For LGBTQ+ nonprofits, HIV/AIDS services, faith communities and senior programs.
Annual & Agency Plans	Custom	Year-round, multi-market and agency buys, paid online or by invoice.

If you've never run an LGBTQ+ campaign before, the one-week starter is a low-risk way to see how your message lands before you commit to a season.

Every Spec in One Place

Creative teams lose a surprising amount of time chasing specs. The kit lists them all, so the designer and the planner are working from the same page:

• Display & mobile: 300×250, 728×90, 300×600, 320×50 (supply 640×100 for retina) and 320×480 interstitials (supply 640×960).
• Social: 1080×1080 and 1080×1350 feed posts, 1080×1920 Stories and Reels (keep text clear of the top and bottom 250px), 1200×628 link and LinkedIn posts.
• Connected TV: 1920×1080 MP4 (H.264), 16:9, :15 or :30, non-skippable.
• Email: 600px-wide banners; dedicated sends accept HTML.
• Podcast: talking points or a :30 host-read spot.
• Print: 8.5×11 in full page, PDF, CMYK, 300 dpi.

Click trackers, UTMs and third-party pixels are accepted on most placements, with final specs confirmed on each insertion order.

Owned Numbers vs. Partner Numbers

One thing I'd point any buyer to, in our kit or anyone else's, is where the numbers come from.

Our kit separates the two. Owned-channel figures are ours: 16,500+ B2B email recipients, 25,500+ LinkedIn followers, 31,000+ members in the LinkedIn LGBTQ+ Advertising group, and the video podcast carried on six platforms. Partner figures, like 60M+ US connected TV households through Revry, 95%+ guaranteed video completion on PrismRiot CTV, 2.7M monthly users across two partner LGBTQ+ apps and reach into 190+ countries, are labeled as partner-reported.

What Results Look Like

A rate card only tells you half the story, so the kit includes recent campaign results. Three that stand out:

Five Questions to Ask Any LGBTQ+ Media Kit

Whether you work with us or someone else, these are the questions I'd want answered before spending a dollar:

• Are the rates published, or do you have to get on a call to find out whether you can afford it?
• Is delivery guaranteed in impressions or clicks, and how will it be reported?
• Which reach numbers are owned and which are partner-reported?
• Can you target the audience you actually need, by city, vertical, interest or profession, rather than "LGBTQ+" as one block?
• Does it work outside June? Always-on and flighted options matter, because the community is here all year.

The Takeaway

Reaching LGBTQ+ consumers shouldn't feel like a mystery, and it shouldn't be reserved for the brands with the biggest budgets. Our 2026 Media Kit is our attempt to make the whole thing simple: who you'll reach, how, what it costs and what you can expect back.

Take a look, share it with your team or your agency, and if something isn't clear, tell us. That's how the next version gets better. For the bigger picture on the audience itself, our 2026 LGBTQ+ Marketplace Guide is a free read.