How do I get started with Pink Media?

Call (323) 963-3653 or use the contact form at pinkmedia.lgbt/contact.html to discuss your film, book, theatrical production or music release.

LGBTQ+ Entertainment Marketing

Our work in the world of entertainment has been quite strong this year. Films, books, theatrical productions and music releases all share the same challenge: the LGBTQ+ audience is passionate and highly engaged, but the window to reach them keeps getting shorter. Our answer is to stop treating coverage as a one-day event.

Client Spotlight

Salah Bashir and First to Leave the Party

We want to thank QueerForty.com for the amazing interview and cover story they did with one of our clients, Salah Bashir, based out of Toronto, Canada. Salah has a long history of support for the local LGBTQ+ community in Toronto, and has leveraged some of his business success over the years into a variety of events and programs specifically tailored for us.

He wrote a book — a captivating memoir, actually — entitled "First to Leave the Party: My Life Among Ordinary People… Who Happen to Be Famous", which was the focus for this interview. Thanks again, QueerForty.com!

"We monitor and identify quality content — then we amplify it, keeping it visible to the LGBTQ+ community on a regular and consistent basis."

Monitor & Amplify

Turning Coverage Into a Campaign

Also in the world of entertainment, we've been able to put our "monitoring of the Internet" to good use, identifying wonderful articles and film festival posts for LGBTQ+ films including The Mattachine Family, Cassandro and All of Us Strangers.

As part of our client offerings, we monitor and identify quality content — including strong user-generated content — and then we amplify that content via our #ILoveGay social media network, keeping that content out there and visible to the LGBTQ+ community online on a more regular and consistent basis.

Paid campaigns that take this amplification to the next level perform even better, with impressions, engagements and click-throughs that rival any banner ad campaigns from a decade ago.

How the Strategy Works

Monitor. We watch the LGBTQ+ conversation across social, media outlets and film festival channels — surfacing reviews, interviews, festival posts and organic fan content as it appears.

Identify. Not every mention is worth amplifying. We select the coverage and user-generated content that genuinely moves an audience — the piece that earns a share, not just a scroll.

Amplify. That content goes out through the #ILoveGay network as organic posts, then gets extended with targeted paid advertising — so it keeps working for weeks, not hours.

What We Market

Every Format in LGBTQ+ Entertainment

If you have a film, book, theatrical production, music release and more, give us a call — we're very experienced in this marketplace and well equipped to deliver you the reach and exposure you're looking for.

What You Get

Sustained visibility — your coverage stays in front of the LGBTQ+ community on a regular, consistent basis instead of disappearing after launch day.

Earned media, amplified — the reviews, interviews and festival posts you already earned get a second and third life through the #ILoveGay network.

Paid performance — targeted campaigns delivering impressions, engagements and click-through rates that rival banner campaigns from a decade ago.

Real marketplace experience — three decades working with LGBTQ+ media, influencers, publicists and content creators.

See It In Action

Pink Media on LGBTQ+ Entertainment

Watch on YouTube

Common Questions

LGBTQ+ Entertainment Marketing FAQ

What kinds of entertainment projects does Pink Media market?

Films and film festivals, television series, books and memoirs, theatrical productions, and music releases — anything aimed at or resonating with the LGBTQ+ community.

How does the #ILoveGay amplification strategy work?

We monitor the LGBTQ+ conversation online, identify quality editorial coverage, festival posts and strong user-generated content, then amplify it through the #ILoveGay social media network with organic posts and targeted paid advertising — keeping it visible on a regular, consistent basis rather than in a single burst.

Does paid advertising improve entertainment campaign results?

Yes. Paid campaigns layered on top of organic amplification deliver impressions, engagements and click-throughs that rival banner ad campaigns from a decade ago.

What does an LGBTQ+ entertainment marketing campaign cost?

We work with any budget. Our Entry Level programs are the most common starting point for independent films, authors and productions.

How do I get started?

Call (323) 963-3653 or contact us here to talk through your film, book, theatrical production or music release.

Not sure where to start?

Our Entry Level programs are built for independent films, authors and productions ready to reach the LGBTQ+ audience.

Explore Entry Level

Are you interested in being a part of these LGBTQ+ conversations? We work with any budget — and we'd love to help get your film, book, production or release in front of the community.