Hello and Happy Holidays and Happy December 2023! I've learned this year that these short videos are one of the most effective means of communicating and staying in touch with clients — past, present, and future. So in this one, I want to talk about the surprise we all had when we learned what was our most popular service of 2023. We now call it "Monitor and Amplify."
Our #1 Service of 2023 — By Surprise
Typically we offered this as more of a secondary service to our clients — monitoring the internet and social media on behalf of clients for content that talks about them, or is somehow related to their field of interest.
It turned out to be the service that resonated most. And there's a clear reason why.
The Pink Media Difference
Others in the PR world typically only offer this halfway. They can find some of the content — but they often don't have a strategy that knows what to do with it once they find it. We do. We don't just monitor — we act on what we find, getting that content in front of the right LGBTQ+ audience at exactly the right moment.
Monitor, Curate, Share, Amplify
Monitor
We scan the internet and social media continuously for content matching your brand, destination, or subject area using targeted keyword strategies.
Curate
We identify the highest-quality, most relevant content — including authentic user-generated content that money can't buy.
Share
We distribute that content to a targeted LGBTQ+ audience that is specifically interested in your subject area — local and traveling audiences alike.
Amplify
We add paid advertising muscle where needed, ensuring your most important content reaches beyond organic reach to a broader yet targeted LGBTQ+ audience.
"Monitoring and sharing high-quality, user-generated content allows for some of the most authentic content being posted on social media today to become part of a client's marketing mix."
For example: we monitor for "LGBTQ+ Palm Springs" — simultaneously curating and sharing that content to an LGBTQ+ local and traveling audience that is specifically interested in Palm Springs. The result is an always-on stream of authentic, relevant content working for your brand 24/7.
Where Monitor & Amplify Shines
This service adapts to virtually any LGBTQ+ category. Here are three verticals where we've seen exceptional results:
Destinations & Tourism
Monitor for destination-specific LGBTQ+ keywords and amplify both brand content and user-generated moments to local and traveling audiences.
Theatre & Live Events
Capture buzz around LGBTQ+ productions and distribute it to a culturally engaged queer audience before, during, and after the run.
Film & Festivals
Monitor LGBTQ+ film releases and festival appearances, amplifying coverage with detailed campaign performance reporting.
Make This Part of Your Marketing Mix
Where do we go from here? Let us make Monitor & Amplify part of your cutting-edge marketing mix. It's just one part of our overall strategy to keep our clients visible in front of their targeted LGBTQ+ audience online — 24/7, 365 days per year.
Whether you're a destination, a brand, a production, or a business looking to connect authentically with the LGBTQ+ community, this service delivers a continuous, authentic stream of content that money alone can't manufacture.
Ready to Monitor & Amplify Your Brand?
We work with any budgets (starting at $500). Let's talk about adding Monitor & Amplify to your LGBTQ+ marketing strategy.
📞 (323) 963-3653