Hello and Happy March 2024 from Pink Media: A Company With Influence! Our theme for 2024 is "Bye, Bye Cookies! Hello People-Based Marketing & Advertising."
The Cookie Era Is Fading
You know how it goes. You search for a new pair of shoes, and for the next week, those shoes — and other similar ones — follow you all around the internet. The technology behind this has been cookie-based advertising, tracking you wherever you may go and serving ads specifically customized to your recent behavior.
With growing pushback over the years against this style of intrusive advertising, more and more companies are finding ways to adapt and change — providing targeted advertising in a more human-centric, "people-based" fashion. And we here at Pink Media have undertaken some unique strategies to adapt as well.
"Bye, Bye Cookies! Hello People-Based Marketing & Advertising — reaching real people, not just anonymous data points."
People-Based Marketing at Pink Media
As a hybrid media and marketing firm, we're able to focus on the individual as a real person — not just a number. Our three-part strategy puts authentic human connection at the center of everything we do for LGBTQ+ audiences.
Reach
We get your content and story out via our #ILoveGay social media networks, reaching a broad yet targeted slice of the LGBTQ+ consumer online.
Engage
We apply the people-based element by genuinely engaging with our followers — turning a static one-way relationship into a fully engaged 2-way, human-centric relationship.
Amplify
We amplify your message to an even larger yet targeted audience via cookie-free, paid advertising on social media, mobile apps, connected TVs, LGBTQ+ websites, and more.
Our followers — over 1.5 million strong and growing — can easily share your content with their friends and followers, allowing your story to get the reach it deserves. And when they do, it travels as an authentic recommendation, not an intrusive ad.
See It & Engage With It
Give us a try and let us prove to you we can both get LGBTQ+ folks to SEE your advertising, message, and content — and ENGAGE with it in the form of comments, likes, and shares.
So remember: "Bye, Bye Cookies! Hello People-Based Marketing & Advertising" — brought to you by Pink Media, a company with influence. Learn more about our Entry Level programs to get started.
Ready to Go Cookie-Free?
We work with any budgets (starting at $500). Let's talk about how Pink Media and the #ILoveGay Network can reach and engage the LGBTQ+ community for your brand.
📞 (323) 963-3653