#ILoveGay Social Media Amplify
Amplify Your Story | Hyper-Target Your LGBTQ+ Demographic
Our offer is simple. We work with you to get your story developed and then distributed via targeted social media.
We start with your story... this serves as the foundation for this campaign. It can be an article written about your company, your product and/or your service, or even better, an #ILoveGay Today video interview. We have the writers on staff to work with you on this initial piece.
We then get your story out there via targeted social media marketing outreach, leveraging our #ILoveGay Twitter network's 450,000+ followers, as well as targeted Facebook advertising.
Cost: $1,500 for the article/interview, #ILoveGay social media outreach, and targeted, paid Facebook advertising, all for 30 days.
More on our Facebook Paid Advertising:
Offering highly targeted advertising to reach your company's LGBTQ+ demographic. In the following example shown below, this targeting selects individuals living in the New York City area, 18-65+, who have shown an interest in Barcelona, Madrid, Ibiza or just Spain in general, AND show an interest in LGBTQ travel. Layering these interest data sets together allows us to target gays men and/or lesbian women who would like to travel to Spain. This type of targeting allows us to focus on your key demographic like never before.
- Contact Us Here for more information.
Merge Track #1 and #2 together and save! $2,500 for 30 days merging both of these strategies into one campaign!
Add our YouTube video add-on, where we promote your #ILoveGay Today interview to your target demographic:
Starting at $500!
|Estimated impressions and reach for Pink Media / #ILoveGay outreach|
|Facebook & Twitter Ads||20,000||400||2.0%|
|ILoveGay Twitter 360°||30,000||450||1.5%|
|Facebook & Twitter Ads||20,000||1,000||5.0%|
|ILoveGay Twitter 360°||20,000||750||3.5%|
*Engagement: Likes, Comments and Shares / ER = Engagement Rate|
*Estimate is for a $500 monthly investment in each line item above
|Recent Video campaign performance|
|Platform||Amount||Video Views||Cost per 1,000 video views||Impressions||CPM|
Social Media Reach from our #ILoveGay social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkMediaWorld and @ILoveGayViews) is now over 530,000+ followers on Twitter, Facebook and Instagram combined.
- Twitter: 500,000+ followers
- Facebook: 25,000+ followers
- Instagram: 5,000+ followers
Two of our more recent campaigns based on this strategy had the following performance on Facebook and Twitter:
- Impressions on Facebook (including Instagram targeting): 189,567
- Engagement: 7,963
- Engagement Rate: 4.2%
- Link Clicks: 4,508
- Cost: $0.27 per click
- Impressions on Twitter: 59,504
- Engagement: 3,105
- Engagement Rate: 5.2%
- Link Clicks: 921
- Cost: $0.38 per click
- Impressions (including Instagram targeting): 21,612
- Reach: 12,860
- Link Clicks: 624
- Click Through Rate: 2.88%
- Comments: 22
- Shares: 29
- Engagement: 675
- Engagement Rate: 3.12%
- Basic Demographics: 73% men, 27% women
- Cost: $0.45 per click
Rule of Thumb: A $1,000 purchase in banner ads buys 100,000 impressions at $10 CPM. At a 0.1% click-through rate (CTR), clicks = 100 and cost is $10 cost per click (CPC). At a 1% CTR, clicks = 1,000 and cost is $1 CPC. For reference, Google search/text ads are typically $1-2 CPC.
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