Comcast Flexes Its Integrated Marketing Muscles for San Franscisco Pride
After a successful San Francisco Pride in 2017, Comcast CA decided to come back to San Francisco Pride for 2018 with the ambitious plan of leveraging the different touch points that Comcast / Xfinity / NBC Universal had to offer.
As we did last year, we were really happy to be working with them as part of their diversity efforts, and before you knew it, we were strategizing on a series of podcasts, a store event and a perfectly fitting float for the event.
We just happened to know the best person to help us tackle this exciting project: Clexacon-famous Dana Piccoli.
We decided on doing four podcasts leading up to the live event at the Xfinity Store. Our first one dealing with Pride's Past.
Pridecast Episode 1.
Get the #PrideCast podcast on @iTunes! Check out the 1st episode where you learn from #Pride's past! Also, join @DanaPiccoli during @SFPride for the live episode on 6/21 at the @ComcastCA location on Geary.Â #XfinityLGBTQ #SFPride #sponsored @ILoveGaySF https://t.co/oybDXxbvno pic.twitter.com/OdOOAnX1Zuâ€” LGBTQ New Media (@NewMediaLGBT) June 13, 2018
With our first podcast under our belt, we started hyping up the store event on Geary St.
Join @DanaPiccoli & special guest, the fabulous @taylorsbarrett, at the #Pridecast podcast live recording on 6/21 at @ComcastCA Store on Geary 6-8pm. Free swag, music, exciting guests & more! RSVP here for free! #SFPride #SFPride2018 @ILoveLGBTPride #ad https://t.co/0XZVcXM9LR pic.twitter.com/uR9WwklbMnâ€” ILoveGay San Francisco (@ILoveGaySF) June 14, 2018
Released Episode 2 of podcast series: Pride Newbies:
Episode 2 of #Pridecast with Fairy Gaymother is live! This week I talked with #Pride newbies who shared their excitement about attending their 1st pride this year. #sfpride #sponsored #XfinityLGBTQ https://t.co/miFaNFpNCX pic.twitter.com/W7IcBJCBqIâ€” Dana Piccoli (@DanaPiccoli) June 15, 2018
Episode 3: Small Town Pride
.@DanaPiccoli's third episode of her podcast series, #Pridecast is here! This episode is all about small town Prides with big hearts. Next week is the finale which she recorded live at our SF event last night! Take a look. #pride #SFPride #fairygaymother https://t.co/oB7sy0yVRj pic.twitter.com/31Edz600Ptâ€” Comcast California (@ComcastCA) June 22, 2018
Reminded attendees to use our LYFT coupon (in case people forgot to use it on their way to our event.)
We ended up having such a wonderful time working with the Comcast California team and both Dana and Tay in making SF Pride such an incredibly inspiring weekend! Check out this LIVE in-store recording of Dana's #Pridecast episode in the video below, where she interviews Tay Barrett and our friend at Comcast Adriana Arvizo. In addition, check out Comcast California's presence at the festivities on Sunday, where they brought the Mamma Mia- themed float to the #SFPride parade, to every parade watcher's delight!
Happy #SFPride2018 from the heart of the #SFPride parade with the @mammamiamovie / @ComcastCA / @ILoveGayLGBT teams.#pride? ? @SFPride! @DanaPiccoli @ILoveLGBTPride #XfinityLGBTQ @eburton8 @FrankieMastro @eleazarsaldivia #Pride2018 @SFPride pic.twitter.com/OMVNO3E2vhâ€” ILoveGay San Francisco (@ILoveGaySF) June 24, 2018
This a a great example on being authentic for Pride month. We look forward to doing something as spectacular for Pride 2019!
OUT at Comcast is an LGBTQ employee resource group at Comcast locations coast to coast. California launched its chapter on June 22 2017, and with the addition of this new California chapter, the OUT at Comcast employee resource group has grown to approximately 4,500 members across more than 20 chapters nationwide. You can follow Out@Comcast on twitter at: https://twitter.com/OUTComcast
We also want to remind you that on X1, it's Pride ALL year: https://www.xfinity.com/lgbtq
Are you interested in being a part of these LGBTQ conversations? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.
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