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Matt Skallerud - #ILoveGay Today
My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ website
June 19, 2021
   Pink Banana Media
   #GayNYC
   #LGBTBiz
No ivory tower: Gay Times is evolving how it speaks to its audience
As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.
June 15, 2021
   #GayUK
   #GayMedia
   #LGBTBiz
For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader
Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she's building a more inclusive culture at LinkedIn.
June 15, 2021
   #QPOC
   #LGBTBiz
How to engage Gen Z during Pride Month and beyond
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]
June 11, 2021
   #GayNYC
   #LGBTYouth
   #LGBTBiz
CBSN Pride Month: LGBTQ journalists shaping news coverage
Watch "CBSN Pride Month: LGBTQ journalists shaping news coverage", a CBSN video on CBSNews.com. View more CBSN videos and watch CBSN, a live news stream featuring original CBS News reporting.
June 10, 2021
   #GayMedia
   #GayEvents
LGBTQ journalists bring perspective to news coverage
Journalists like Reuters executive editor Gina Chua are reshaping the way news organizations cover the LGBTQ community. She joins CBSN's Tanya Rivero to talk about her decision to share her story and the role her identity plays in covering LGBTQ issues.
June 10, 2021
   #GayNYC
   #LGBTJournalists
Ralph Lauren Case Study
Ralph Lauren Corporation (RL) is an American fashion company, known for products in four categories: apparel, home, accessories, and fragrances. The Company's brands include Chaps, Lauren, Polo, Double RL, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands. The company is headquartered in New York City, and founded in 1967 by American fashion designer Ralph Lauren. ...
June 09, 2021
   #GayNYC
   #GayStyle
Suze Orman: ‘Being Gay Has Been the Foundation of My Success’
In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.
June 09, 2021
   #GayPride
   #LGBTBiz
McDonald's doubles down on inclusivity with multichannel Pride push
The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.
June 05, 2021
   #GayPride
Case Study: Queer beer
Queer beers? How can a beer be queer, or gay? Like with "gay wines", there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s.
June 05, 2021
   #GayWine
   #GayFoodie
Telling LGBTQ+ stories in commercial photography
Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.
June 04, 2021
   #GayNYC
  
   #LGBTBiz
Macy's Honors National LGBTQ Pride Month
It's time to celebrate with Pride + Joy, as Macy's (NYSE:M) kicks-off National Pride Month in support of its LGBTQ colleagues, customers and communities. This June, Macy's annual national Pride + Joy campaign honors the LGBTQ community with special initiatives including a customer-centric give-back program to raise funds and awareness for The Trevor Project.
May 27, 2021
   #GayNYC
   #GayPride
   #GayEvents
SNL’s Latest Pride Month Skit Is a Must-Watch for HR and Marketing Professionals
For Pride Month, SNL brilliantly skewered what critics have long said has frequently been an off-message, corporate-sponsored saga for years.
May 26, 2021
   #GayPride
   #GayEvents
Booz Allen selects Jon Muñoz as new diversity, equity and inclusion chief
Booz Allen Hamilton has tapped a new exec to lead its venerated diversity and inclusion efforts. The McLean consulting giant lured him over from Hilton.
May 19, 2021
Are you practicing Socialist Media?
Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.
May 18, 2021
   Pink Banana Media
   #Socialite
   #LGBTBiz
P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising
P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if represen...
May 13, 2021
   #Socialite
   #LGBTBiz
How Bliss tapped into TikTok for its Gen-Z evolution
Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.
May 10, 2021
   #LGBTYouth
   #LGBTFinance
Marketing The Rainbow: Case Study - Gay Wines
In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, bu...
May 05, 2021
   #GayFoodie
   #GayFoodie
‘It Gets Better’ Gets New Leadership
The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.
May 04, 2021
   #LGBTYouth
‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences
After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.
May 04, 2021
   #LGBTYouth
   #LGBTBiz
Corporate Activism on Voting Rights Echoes Role in LGBTQ Battles
In the fight over North Carolina’s “bathroom bill” and now, business leaders acted on what they saw as a moral rather than typical political issue. 
April 29, 2021
   #GayNC
   #GayLife
Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021
All-New 60-second Hyundai Commercial Celebrates the LGBTQ Community... Hyundai is the Presenting Sponsor of the 32nd Annual GLAAD Media Awards and the Official Automotive Sponsor of 2021 Outfest Fusion QTBIPOC Film Festival
April 15, 2021
   #GayFilm
   #LGBTBiz
Marketing The Rainbow Case Study: Express
Express is a "fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. At Express, we believe that everyone should dream big and dress accordingly."
April 08, 2021
   #GayFashion
   #LGBTBiz
Paul Schindler, ‘Gay City News’ Editor in Chief, Retires. But He Still Wants the Story.
Paul Schindler, just-retired editor in chief of New York’s “Gay City News,” on 25 years of tough reporting, LGBTQ media’s battle to survive, and the stories he still wants to tell.
April 05, 2021
   #GayNYC
   #GayMedia




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